Even if I had $10M (an arbitrary amount) in assets, I'd still rather invest in high-end wine (or assets) than drink it.

Yes, maybe a glass of this just once. However, a dozen $300 bottles (or 24 $150 bottles) would offer me a better overall experience than one $3,600 option.

Each to their own, and there'll always be a market for these high-end products.

P.S. You'd also expect certified organic wine as a standard option for this extravagant price.

P.P.S. I know decent organic wines are available from about $15 to $20 a pop.