How Coinbase is Aiming to Be the “Amazon of Crypto”

Could the “most trusted crypto exchange” become as big as the
e-commerce/tech giant?

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Various crypto news sources have recently drawn parallels between Coinbase and Amazon.

Devin Ryan, Citizens JMP Director of Financial Tech Research, also made this comparison in a Yahoo Finance interview last month.

As the crypto market continues to pick up and its overall market cap will likely hit a new all-time high in the next 6–9 months, more outlets will discuss Coinbase’s rise and its chances of eventually becoming a trillion-dollar crypto company.

Let’s explore what the crypto exchange is doing to reinforce its dominance in this highly competitive industry.

Crypto exchange and stablecoin wars

Binance’s massive global growth — regarding countries that serviced and supported crypto assets — caught Coinbase off-guard. Much of the latter’s focus was on BTC, ETH, LTC, a handful of ERC-20 tokens, and (eventually) XRP until about 2018. It has finally caught up but still…