I approach this all logically.:

- XRP has been ruled not to be a security. It now has regulatory clarity in the USA, much like BTC and ETH.

- It has again emerged as the third-largest crypto by (circulating) market cap.

- It has demonstrated longevity by being around since 2013 and remaining relevant.

- It's popular for remittances, an industry ripe for disruption. I speak from experience, having lived in Europe for two years and transferring to and from AUD.