Offer people a service that allows some ads to be displayed in return for at least 50% discounts from the current system they have of no ads (at least here in Australia).

Moreover, why not provide a discount for an annual subscription? I use other, lesser-known streaming services less than half the price of Netflix and have a sufficient incentive to pay the annual fee.

If the current model is failing and some people with the company are too stubborn to genuinely give a f**k about their customers, then good riddance. That's what you get for not giving viewers value for money and going woke.