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Why (Sports) Fan Tokens Will Explode in Popularity
And how sports-related NFTs will also benefit from these.
Global revenue for professional sports was approximately $403 billion in 2022, expected to hit $680 billion by 2028.
With the power of blockchain tech, there’s now a way to enhance the overall experience for avid football (a.k.a. soccer) supporters, particularly off the pitch.
Fan tokens.
Even though the concept is still in its infancy, I expect these to become a hit in the coming years, mostly around the turn of the decade.
What are fan tokens? These digital assets tied to a specific club (or even national team) offer multiple incentives for its token holders. Some of these include:
— Voting rights to help shape the club’s future, at least in some aspects of its management
— Discounted tickets
— Meet-and-greet events
— Stadium tours
— Social events
— Offers for merchandise and related collectibles
Major clubs across various sports codes are multi-billion-dollar businesses that attract millions of fans worldwide. Thinking of football, the top-20 football clubs across a few European leagues bring in tens of billions of dollars…just the big ones.
