Why You Should be Paying Attention to OriginTrail (TRAC)

Crypto with Lorenzo
10 min readMar 28, 2024
Image by Satheesh Sankaran at Shutterstock

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AI-related cryptos are gaining momentum again, outpacing BTC, ETH, and other major digital assets.

This is a resurgence of the AI/AGI narrative that began in November 2022 when OpenAI released ChatGPT. This led to a massive surge of related crypto assets — such as SingularityNET (AGIX), Ocean Protocol (OCEAN), and Fetch.ai (FET) — amid a crypto-wide bear market.

Today’s project is one you should have on your radar, and it has been active since 2013 — OriginTrail.

Despite being in a bull market and generating solid returns this year, its native token, TRAC, with a market cap of $500M, still has legs.

What is OriginTrail?

OT is an open-source protocol that claims to be “the world’s first decentralised knowledge graph (DKG)”. It aims to improve the overall experience of searching for reliable and factual information aided by AI, powered by its DKG system and Knowledge Assets — useful pieces of information or intellectual property.

Besides AI, much of the entity’s work revolves around comprehensive product traceability (for food, drinks, medicine, etc.), verifying credentials (e.g…

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