You're clearly lining someone's pockets by paying US$35 for a pizza.
Yes, it was amazing, but come on, this is a bit of a stretch.
$25 is my absolute max, but $15-20 is what I would find "acceptable".
Otherwise, the USA clearly has some f*&ked up inflation and everyone's justifying spending $35 on a gourmet pizza.
Then again, here in Australia (specifically Sydney and Melbourne), people are happily forking out several million dollars on dilapidated s&%tbox houses.
I guess much of the world's going/gone mad and just embracing it at this point.